Videos

Thai Ad: Pathos At Its Best

This is a fairly lengthy advertisement, but bear with me, it’s worth it! So take a seat, grab a box of tissues, and prepare to be moved.

Okay, now that you’re situated, let’s chat…

This advert makes the viewer contemplate relationships in their own lives they may have taken for granted, people they may have resented for the wrong reasons, and negative attitudes that may have lead to less than positive results.

It taps into the viewers’ emotions by conveying an impactful, tragic story about a single father and a daughter, who is struggling with her father’s disability both on the inside and out.

What makes this ad so relatable is the atmosphere in which it is depicted. The every-day situations that unfold into a story of love, hardship, and sacrifice, make it memorable to the consumer.

We seem to forget that this is an ad at all, until the close when the viewer is reminded to purchase life insurance, and purchase life insurance they will!

I found this ad on Buzzfeed, surprise surprise: http://www.buzzfeed.com/jarry/12-commercials-guaranteed-to-make-you-cry-ev1n

Banned Ad: “My Mom Said I Could”

The word “yes” is taken just slightly out of context here, when a little boy gets permission to do pretty much whatever he wants, from eating ice cream in class to driving a convertible on the highway. His saving grace is the infamous phrase, “My mom said I could.”

At the end, the commercial brings us to the source of the chaos – a closed bedroom door, behind which his mother is quick to say “yes” to any ridiculous request the little boy can come up with. But we know why the door is closed, and we also know who those passionate “yeses” are really meant for. Oh yeah, it’s a condom commercial by the way.

The only problem I can see with this hilarious ad is that if I were a little boy, I’d wanna buy whatever was being advertised. If it meant I could fly a plane and get a tattoo at the age of ten, heck, I’d know what I’d be asking Santa for Christmas next year!

I found this ad in the Inspiration Room: http://theinspirationroom.com/daily/2006/hansaplast-condom-maman/

Get inspired y’all.

Super Bowl Ad: Heinz is Happy and We Know It!

If you didn’t know it already, this commercial is set to the tune of “If You’re Happy and You Know It”– a classic childhood favorite. The actors tap the bottom of the Ketchup bottles, creating a beat to match the tune of the song. Like the recent Kit Kat ads (http://www.youtube.com/watch?v=uSfV3ZDvadw), this ad has potential to become a well recognized ad of influence. Talk about creating brand personality!

Of course, as the settings change to different scenes, the tone remains happy and even humorous, when a grandma gets to the bottom of a Heinz bottle and it coincidentally makes a sound that is…also a childhood favorite.

You’re wondering what Ketchup I’m going to buy next time I’m venturing through my neighborhood Kroger…Since I can’t get the rhythmic tapping or that song out of my head, a Heinz bottle will most definitely be rolling around in my cart.

Happy Super Bowl Sunday 2014!!!

It’s a Caaar Ad

Life is hard. Like, really, really hard. I get it, it has to be. But that won’t stop me from occasionally (frequently) bitching about it.

To combat life’s struggles, we need a LOT of booze, friends, and laughs. This ad I found on http://indianautosblog.com/, greets its viewers with a bit of humor when they’re probably expecting a bland commercial break. And while I’m not sure exactly how politically correct it is to use the Indian accent in this context, it sure is entertaining!

Old Spice Ad: The Man Your Man Could Smell Like

Kickstarting Old Spice’s 2010 ad campaign, this commercial offers an exciting, entertaining performance that keeps its viewers from reaching for the remote. The constantly changing background creates contrast and tension, which ensures a firm grasp on viewers’ interest. With similar effect, the speaker addresses his female audience with short syntax and fast dialogue that is delivered in a bold, masculine voice. This ad communicates to women that, while their man will never be able to emulate the marvelous human being depicted in the video, they can at least have him smell just as great!

Men respect his demeanor and women…well let’s just say they won’t be purchasing competing brands anytime soon. With diamonds and tickets to “That thing you love,” we’re pretty much sold.

Guinness Basketball Commercial

A beer ad that makes its viewers feel…inspired?

This ad definitely has a voice, and it Speaks Volumes. Interesting that a beer company doesn’t associate it’s product with skimpy clothes and loss of memory, but rather with friendship, dedication, and the importance of choice and making good decisions (aka, purchasing their beer). This video has a voice louder than the rest, because it has found a niche, because it is different.