A nexus is a “connection between things linked in a series;” the links between the series of figures lighting up as they journey through the city; the connection between a luxury car brand and this awe-inspiring commercial. (I will admit that when the word “nexus” came to mind, I actually confused Lexus with the legal research corporation, LexisNexis.)
No doubt catering to our desire for thrill, Stink agency came up with something bold and risky, and presumably very, very expensive. As viewers, we have no insight into what is going on until the last second of the ad. And then we’re still not sure, but we know it was different, we know it was intriguing, and most importantly, we know it was Lexus.
The figure starts out lying flat on the ground, gets up, and begins his venture through the city — doing flips, diving into a pool, scaling building walls, and free falling off of a skyscraper. All of this just to land flawlessly on top of a brand new Lexus. Not event to get into it, mind you. Not to mention that the only time we actually see the brand’s name is the last split-second of the advertisement. Gutsy Lexus, very gutsy. But don’t worry, no one is changing the channel before we see how it ends. As Americans, we are captivated by shiny things and bright lights….check and check! Without any dialogue, the song Running, by Computer Magic, compliments the figure beautifully as he travels through time and space. Ironically, part of the song’s lyrics say “I haven’t got anywhere to go;” that is, I suppose, until he finds the Lexus.
This is a fairly lengthy advertisement, but bear with me, it’s worth it! So take a seat, grab a box of tissues, and prepare to be moved.
Okay, now that you’re situated, let’s chat…
This advert makes the viewer contemplate relationships in their own lives they may have taken for granted, people they may have resented for the wrong reasons, and negative attitudes that may have lead to less than positive results.
It taps into the viewers’ emotions by conveying an impactful, tragic story about a single father and a daughter, who is struggling with her father’s disability both on the inside and out.
What makes this ad so relatable is the atmosphere in which it is depicted. The every-day situations that unfold into a story of love, hardship, and sacrifice, make it memorable to the consumer.
We seem to forget that this is an ad at all, until the close when the viewer is reminded to purchase life insurance, and purchase life insurance they will!
I found this ad on Buzzfeed, surprise surprise: http://www.buzzfeed.com/jarry/12-commercials-guaranteed-to-make-you-cry-ev1n
The word “yes” is taken just slightly out of context here, when a little boy gets permission to do pretty much whatever he wants, from eating ice cream in class to driving a convertible on the highway. His saving grace is the infamous phrase, “My mom said I could.”
At the end, the commercial brings us to the source of the chaos – a closed bedroom door, behind which his mother is quick to say “yes” to any ridiculous request the little boy can come up with. But we know why the door is closed, and we also know who those passionate “yeses” are really meant for. Oh yeah, it’s a condom commercial by the way.
The only problem I can see with this hilarious ad is that if I were a little boy, I’d wanna buy whatever was being advertised. If it meant I could fly a plane and get a tattoo at the age of ten, heck, I’d know what I’d be asking Santa for Christmas next year!
I found this ad in the Inspiration Room: http://theinspirationroom.com/daily/2006/hansaplast-condom-maman/
Get inspired y’all.