Campaign

Interact With The Consumer By…Pushing Them Away?

Interact With The Consumer By...Pushing Them Away?

While we all adore the well-known Got Milk campaign created by Goodby Silverstein (http://goodbysilverstein.com/), these ads created for Meiji instigate laughter and perhaps surprise among consumers.

These interactive advertisements are demonstrating the effects of drinking milk regularly: 1. You will become stronger and 2. You might turn into a Sumo Wrestler.

We’ve all been there before, attempting to open an unnecessarily heavy door in front of curious onlookers, in which case you immediately give a determined heave or shove and hurry away. This time, it will look like someone is pushing back, perhaps making you feel a little better about it, while simultaneously reminding you to drink Meiji’s milk

So drink up fellow door-pushers! Lest you get caught weak-handed again.

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