Advertising

My Whitespace

My whitespace will be our interface;

A point where we can meet and interact

Now, of course, that’s not yet a fact

But you will see that my whitespace

Exists in the lack of clutter –

I stay out of the gutter and my work is clean

But to the point so as not to disjoint

From the consumer but grasp their attention

And leave them with a lasting impression

I will do this by utilizing …

The copy that’s clear and concise

The words that have power and might

The pathos that will hold you in a vise

The humor that will hit you just right

The original content

The slogan you swear is heaven sent

The love of writing

The desire to connect

The truth you can’t deflect

The way my words create a Doppler effect

With the apparent frequency I can make your emotions

Alter depending on one’s devotion

To understanding the difference between

What’s between the lines

And what’s an outright lie

It’s the truth that sets me aside

And don’t worry my talent you won’t have to ration

It flows freely and keenly, no shock ads or old fads

I’ll leave that to the weak of passion.

Lexus-Nexus: “Amazing in Motion”

A nexus is a “connection between things linked in a series;” the links between the series of figures lighting up as they journey through the city; the connection between a luxury car brand and this awe-inspiring commercial. (I will admit that when the word “nexus” came to mind, I actually confused Lexus with the legal research corporation, LexisNexis.)

No doubt catering to our desire for thrill, Stink agency came up with something bold and risky, and presumably very, very expensive. As viewers, we have no insight into what is going on until the last second of the ad. And then we’re still not sure, but we know it was different, we know it was intriguing, and most importantly, we know it was Lexus.

The figure starts out lying flat on the ground, gets up, and begins his venture through the city — doing flips, diving into a pool, scaling building walls, and free falling off of a skyscraper. All of this just to land flawlessly on top of a brand new Lexus. Not event to get into it, mind you. Not to mention that the only time we actually see the brand’s name is the last split-second of the advertisement. Gutsy Lexus, very gutsy. But don’t worry, no one is changing the channel before we see how it ends. As Americans, we are captivated by shiny things and bright lights….check and check! Without any dialogue, the song Running, by Computer Magic, compliments the figure beautifully as he travels through time and space. Ironically, part of the song’s lyrics say “I haven’t got anywhere to go;” that is, I suppose, until he finds the Lexus.

Thai Ad: Pathos At Its Best

This is a fairly lengthy advertisement, but bear with me, it’s worth it! So take a seat, grab a box of tissues, and prepare to be moved.

Okay, now that you’re situated, let’s chat…

This advert makes the viewer contemplate relationships in their own lives they may have taken for granted, people they may have resented for the wrong reasons, and negative attitudes that may have lead to less than positive results.

It taps into the viewers’ emotions by conveying an impactful, tragic story about a single father and a daughter, who is struggling with her father’s disability both on the inside and out.

What makes this ad so relatable is the atmosphere in which it is depicted. The every-day situations that unfold into a story of love, hardship, and sacrifice, make it memorable to the consumer.

We seem to forget that this is an ad at all, until the close when the viewer is reminded to purchase life insurance, and purchase life insurance they will!

I found this ad on Buzzfeed, surprise surprise: http://www.buzzfeed.com/jarry/12-commercials-guaranteed-to-make-you-cry-ev1n

Open to Interpretation…? Maybe not.

Open to Interpretation..? Maybe not.

Finally, a piece of art I can wrap my head around – a white socialite perched atop a chair consisting of a naked black female and a cushion. Sounds comfy.

Of course, this photo isn’t’ just great because of the fact that the “chair” is a black woman, but that it’s a woman period. I’m not too keen on feminism anyway, so who cares if this picture is working to disintegrate all of the progress women as a gender have made over the past century and a half. Not only does this woman have the privilege of being used as an object, but her abuser is indeed a white woman. Go girl power!

Disclaimer: This is obviously sarcasm. I do not support the use of human beings as chairs, couches, beds, or tables.

Join the movement, don’t become a piece of furniture.

Banned Ad: “My Mom Said I Could”

The word “yes” is taken just slightly out of context here, when a little boy gets permission to do pretty much whatever he wants, from eating ice cream in class to driving a convertible on the highway. His saving grace is the infamous phrase, “My mom said I could.”

At the end, the commercial brings us to the source of the chaos – a closed bedroom door, behind which his mother is quick to say “yes” to any ridiculous request the little boy can come up with. But we know why the door is closed, and we also know who those passionate “yeses” are really meant for. Oh yeah, it’s a condom commercial by the way.

The only problem I can see with this hilarious ad is that if I were a little boy, I’d wanna buy whatever was being advertised. If it meant I could fly a plane and get a tattoo at the age of ten, heck, I’d know what I’d be asking Santa for Christmas next year!

I found this ad in the Inspiration Room: http://theinspirationroom.com/daily/2006/hansaplast-condom-maman/

Get inspired y’all.

Interact With The Consumer By…Pushing Them Away?

Interact With The Consumer By...Pushing Them Away?

While we all adore the well-known Got Milk campaign created by Goodby Silverstein (http://goodbysilverstein.com/), these ads created for Meiji instigate laughter and perhaps surprise among consumers.

These interactive advertisements are demonstrating the effects of drinking milk regularly: 1. You will become stronger and 2. You might turn into a Sumo Wrestler.

We’ve all been there before, attempting to open an unnecessarily heavy door in front of curious onlookers, in which case you immediately give a determined heave or shove and hurry away. This time, it will look like someone is pushing back, perhaps making you feel a little better about it, while simultaneously reminding you to drink Meiji’s milk

So drink up fellow door-pushers! Lest you get caught weak-handed again.

Super Bowl Ad: Heinz is Happy and We Know It!

If you didn’t know it already, this commercial is set to the tune of “If You’re Happy and You Know It”– a classic childhood favorite. The actors tap the bottom of the Ketchup bottles, creating a beat to match the tune of the song. Like the recent Kit Kat ads (http://www.youtube.com/watch?v=uSfV3ZDvadw), this ad has potential to become a well recognized ad of influence. Talk about creating brand personality!

Of course, as the settings change to different scenes, the tone remains happy and even humorous, when a grandma gets to the bottom of a Heinz bottle and it coincidentally makes a sound that is…also a childhood favorite.

You’re wondering what Ketchup I’m going to buy next time I’m venturing through my neighborhood Kroger…Since I can’t get the rhythmic tapping or that song out of my head, a Heinz bottle will most definitely be rolling around in my cart.

Happy Super Bowl Sunday 2014!!!

It’s a Caaar Ad

Life is hard. Like, really, really hard. I get it, it has to be. But that won’t stop me from occasionally (frequently) bitching about it.

To combat life’s struggles, we need a LOT of booze, friends, and laughs. This ad I found on http://indianautosblog.com/, greets its viewers with a bit of humor when they’re probably expecting a bland commercial break. And while I’m not sure exactly how politically correct it is to use the Indian accent in this context, it sure is entertaining!

Sisley Ad: Fashion Junkie

Sisley Ad: Fashion Junkie

This picture is part of the 2007 Chinese advertising campaign for Sisley, which bears the tagline: “Fashion Junkie.” This ad is not only associating “shopaholism” with serious addictions such as alcoholism and drug addiction, but it seems to be promoting the use of these substances in order to depict their brand as “addictive” and “hip”.

While I’m not exactly keen on our culture’s consistent theme of “shop, buy, toss out, and repeat steps 1-3,” portraying shoppers as hungrily thin teen girls slumped over a table, sporting skimpy attire and bloodshot eyes, is both shocking and potentially hazardous considering the vast reach and penetrating impact of today’s media. Sure, this ad could have been created to intentionally generate shock value — either way, I know very few people who would view this ad as motivation to shop there.

I will be first to admit that I enjoy my share of controversial ads that may be pushing society’s boundaries of humor or sex, but this campaign is justifying the harmful use of dangerous substances by essentially categorizing them next to a girl’s passion for Loui Vuitton handbags and Jimmy Choo stilettos.

This campaign takes the phrase, “Beauty is Pain,” to a whole new level. Apparently now it’s also a synonym for  “Addiction” and “Anorexia”, not to mention “Nudity” (left side of photo).