If you didn’t know it already, this commercial is set to the tune of “If You’re Happy and You Know It”– a classic childhood favorite. The actors tap the bottom of the Ketchup bottles, creating a beat to match the tune of the song. Like the recent Kit Kat ads (http://www.youtube.com/watch?v=uSfV3ZDvadw), this ad has potential to become a well recognized ad of influence. Talk about creating brand personality!
Of course, as the settings change to different scenes, the tone remains happy and even humorous, when a grandma gets to the bottom of a Heinz bottle and it coincidentally makes a sound that is…also a childhood favorite.
You’re wondering what Ketchup I’m going to buy next time I’m venturing through my neighborhood Kroger…Since I can’t get the rhythmic tapping or that song out of my head, a Heinz bottle will most definitely be rolling around in my cart.
Happy Super Bowl Sunday 2014!!!
Life is hard. Like, really, really hard. I get it, it has to be. But that won’t stop me from occasionally (frequently) bitching about it.
To combat life’s struggles, we need a LOT of booze, friends, and laughs. This ad I found on http://indianautosblog.com/, greets its viewers with a bit of humor when they’re probably expecting a bland commercial break. And while I’m not sure exactly how politically correct it is to use the Indian accent in this context, it sure is entertaining!
This picture is part of the 2007 Chinese advertising campaign for Sisley, which bears the tagline: “Fashion Junkie.” This ad is not only associating “shopaholism” with serious addictions such as alcoholism and drug addiction, but it seems to be promoting the use of these substances in order to depict their brand as “addictive” and “hip”.
While I’m not exactly keen on our culture’s consistent theme of “shop, buy, toss out, and repeat steps 1-3,” portraying shoppers as hungrily thin teen girls slumped over a table, sporting skimpy attire and bloodshot eyes, is both shocking and potentially hazardous considering the vast reach and penetrating impact of today’s media. Sure, this ad could have been created to intentionally generate shock value — either way, I know very few people who would view this ad as motivation to shop there.
I will be first to admit that I enjoy my share of controversial ads that may be pushing society’s boundaries of humor or sex, but this campaign is justifying the harmful use of dangerous substances by essentially categorizing them next to a girl’s passion for Loui Vuitton handbags and Jimmy Choo stilettos.
This campaign takes the phrase, “Beauty is Pain,” to a whole new level. Apparently now it’s also a synonym for “Addiction” and “Anorexia”, not to mention “Nudity” (left side of photo).
Kickstarting Old Spice’s 2010 ad campaign, this commercial offers an exciting, entertaining performance that keeps its viewers from reaching for the remote. The constantly changing background creates contrast and tension, which ensures a firm grasp on viewers’ interest. With similar effect, the speaker addresses his female audience with short syntax and fast dialogue that is delivered in a bold, masculine voice. This ad communicates to women that, while their man will never be able to emulate the marvelous human being depicted in the video, they can at least have him smell just as great!
Men respect his demeanor and women…well let’s just say they won’t be purchasing competing brands anytime soon. With diamonds and tickets to “That thing you love,” we’re pretty much sold.
A beer ad that makes its viewers feel…inspired?
This ad definitely has a voice, and it Speaks Volumes. Interesting that a beer company doesn’t associate it’s product with skimpy clothes and loss of memory, but rather with friendship, dedication, and the importance of choice and making good decisions (aka, purchasing their beer). This video has a voice louder than the rest, because it has found a niche, because it is different.