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Prius: You Are What You Buy

The brands that we chose to buy, wear, use, drive — they all say something about who we are as people. If someone were to compile a list of brands from all of the T-shirts, shoes, plates, jewelry, makeup, and glasses that you own, they could say something about who you are, or, at the very least, who they perceive you to be based on these items; these items that you wear, drive, and smell like every single day.

Toyota took this understanding,  that we buy certain brands because we want them to speak for us, and applied it to their 2015 commercial. People want human connection, they want to be understood. Because we cannot explain every detail of ourselves, not unlike stereotypes, we use brands to summarize our beliefs, values and opinions for us; who we are at a glance.

It’s obvious that Prius is synonymous with Green, Eco-friendly, etc. Instead of saying how pro-environment this brand is, they show us through a useful example, suggesting an environmentally friendly way to do something as common and relatable as washing a car. Working with the pathos effect to appeal to consumers, the ad quickly centers on a young boy waiting on the rain to wash the car. Our hearts, as viewers, go out to this precious child, this idea of the next generation caring more about the environment — it implies that the future, as we often hear, is in sustainability; it implies that the future is Prius.

Prius: “There’s a way to do things, and a way to do things even better.”

My Whitespace

My whitespace will be our interface;

A point where we can meet and interact

Now, of course, that’s not yet a fact

But you will see that my whitespace

Exists in the lack of clutter –

I stay out of the gutter and my work is clean

But to the point so as not to disjoint

From the consumer but grasp their attention

And leave them with a lasting impression

I will do this by utilizing …

The copy that’s clear and concise

The words that have power and might

The pathos that will hold you in a vise

The humor that will hit you just right

The original content

The slogan you swear is heaven sent

The love of writing

The desire to connect

The truth you can’t deflect

The way my words create a Doppler effect

With the apparent frequency I can make your emotions

Alter depending on one’s devotion

To understanding the difference between

What’s between the lines

And what’s an outright lie

It’s the truth that sets me aside

And don’t worry my talent you won’t have to ration

It flows freely and keenly, no shock ads or old fads

I’ll leave that to the weak of passion.

Android: “And You”

“And You, And Him, And Them, And These, And Why Not…”

Taking advantage of the name, this Samsung advertisement portrays the endless “and’s” that are possible with the Android. The fun, quirky nature of the video stresses modern values and beliefs, implying that Android is both in the Now and the Future. There isn’t a generation left out, or even, it would seem, a demographic. You have the crazy sports fans, the family in the pool, the old guy playing the trombone, the monkey…?

This fast-paced commercial cuts from one “and” moment to the next, depicting the various ways you can use an Android to your benefit — all to the tune of the intense single, “Party Hard” by Andrew W.K. The shots include multiple people (or animated characters) together, engaging in a variety of different activities, hence the tagline: “Be Together, Not The Same.” While about half of the video shots are dedicated to showing attributes of Androids (they can be large, small, go underwater, be worn on your wrist, etc.), the other half have absolutely nothing to do with the product, but rather the brand; there is an assortment of people, activities, camera angles — it’s all there to show the diversity and fun-loving nature of the brand and, when watched in sequence, it works. You feel included, inspired; And You.

This ad combines humor, diversity, and excitement to try to reach the consumer, while this similar, yet somewhat contrasting ad (http://vimeo.com/109756827) uses the pathos appeal instead, motivating viewers to make an “and move;” to be different while being together; to move forward. It’s pace is much slower, and it’s focus is to inspire, with dialogue about inviting the new kid to sit at your table, and shots of Martin Luther King Jr. giving a speech. They call it an “And View.” They want being progressive to be synonymous with being an Android customer, and whether it’s executed through fast shots and loud music, or slower-paced videos with an encouraging voice over, the message is the same. Everyone is different, everyone has something to contribute to society, and, of course, everyone should have an Android.

Android.

#TogetherNotTheSame

Medicinal Advertising: Serious Turned Sensual

That’s some sexy…medicine you have there?

We’re all used to advertisements with sexy women persuading the viewer to do something, buy something, use something. From cosmetic products, to home appliances, to Big Macs; we get it, sex sells — while it’s not the most original or creative avenue — it sells.

First, I’d like to talk credibility. After viewing this, all the audience (men) really know, is that they would very much like to be in a tropical location, lying in bed next to the hot blonde featured in the ad. What information do we really leave with though, besides the serious warnings about losing eyesight, which run against images of this same woman performing her slow motion walk around the island, stopping occasionally to give the camera a “come hither” look? They probably didn’t catch much of that, and then proceed to “talk to [their] doctor about Viagra.”

It’s somewhat of a domino effect, as now the doctor feels pressure to prescribe said medication, when perhaps the patient isn’t in need of it, or would be better off with a different drug/brand/dosage. The point is, there are several reasons why advertising of medicinal products does more harm than good. Sure it “educates” the consumer, but does it really, or is it simply convincing them that they need said medication?

Not to mention (and I’ve never understood this phrase, since I am in fact about to mention it) all of the products that get their patents renewed by adding one inactive ingredient, and slapping a new name on it; and occasionally even creating a whole new illness that you are now convinced you must have (“Ever get tired, moody, hungry? If this sounds like you, then HELLO, YOU’RE A HUMAN BEING. CONGRATULATIONS!”). Or the fact that these advertisements are not viewed or approved by the FDA, or any government agency for that matter, before airing. Sort of like how tap water is more regulated than bottled water, yet we are fiends for any water that is bottled or “exotic,” but I digress.

If you want to hire a top model to devour your burger in a string bikini, fine. But that scenario shouldn’t translate into the medical profession. You see, I used the word “profession,” to indicate that it should be run by professionals, in a professional manner. It is your doctor’s job to PRESCRIBE medication, not their advertising agency’s job to PERSUADE you to use it.

Lexus-Nexus: “Amazing in Motion”

A nexus is a “connection between things linked in a series;” the links between the series of figures lighting up as they journey through the city; the connection between a luxury car brand and this awe-inspiring commercial. (I will admit that when the word “nexus” came to mind, I actually confused Lexus with the legal research corporation, LexisNexis.)

No doubt catering to our desire for thrill, Stink agency came up with something bold and risky, and presumably very, very expensive. As viewers, we have no insight into what is going on until the last second of the ad. And then we’re still not sure, but we know it was different, we know it was intriguing, and most importantly, we know it was Lexus.

The figure starts out lying flat on the ground, gets up, and begins his venture through the city — doing flips, diving into a pool, scaling building walls, and free falling off of a skyscraper. All of this just to land flawlessly on top of a brand new Lexus. Not event to get into it, mind you. Not to mention that the only time we actually see the brand’s name is the last split-second of the advertisement. Gutsy Lexus, very gutsy. But don’t worry, no one is changing the channel before we see how it ends. As Americans, we are captivated by shiny things and bright lights….check and check! Without any dialogue, the song Running, by Computer Magic, compliments the figure beautifully as he travels through time and space. Ironically, part of the song’s lyrics say “I haven’t got anywhere to go;” that is, I suppose, until he finds the Lexus.

Thai Ad: Pathos At Its Best

This is a fairly lengthy advertisement, but bear with me, it’s worth it! So take a seat, grab a box of tissues, and prepare to be moved.

Okay, now that you’re situated, let’s chat…

This advert makes the viewer contemplate relationships in their own lives they may have taken for granted, people they may have resented for the wrong reasons, and negative attitudes that may have lead to less than positive results.

It taps into the viewers’ emotions by conveying an impactful, tragic story about a single father and a daughter, who is struggling with her father’s disability both on the inside and out.

What makes this ad so relatable is the atmosphere in which it is depicted. The every-day situations that unfold into a story of love, hardship, and sacrifice, make it memorable to the consumer.

We seem to forget that this is an ad at all, until the close when the viewer is reminded to purchase life insurance, and purchase life insurance they will!

I found this ad on Buzzfeed, surprise surprise: http://www.buzzfeed.com/jarry/12-commercials-guaranteed-to-make-you-cry-ev1n

Open to Interpretation…? Maybe not.

Open to Interpretation..? Maybe not.

Finally, a piece of art I can wrap my head around – a white socialite perched atop a chair consisting of a naked black female and a cushion. Sounds comfy.

Of course, this photo isn’t’ just great because of the fact that the “chair” is a black woman, but that it’s a woman period. I’m not too keen on feminism anyway, so who cares if this picture is working to disintegrate all of the progress women as a gender have made over the past century and a half. Not only does this woman have the privilege of being used as an object, but her abuser is indeed a white woman. Go girl power!

Disclaimer: This is obviously sarcasm. I do not support the use of human beings as chairs, couches, beds, or tables.

Join the movement, don’t become a piece of furniture.

Banned Ad: “My Mom Said I Could”

The word “yes” is taken just slightly out of context here, when a little boy gets permission to do pretty much whatever he wants, from eating ice cream in class to driving a convertible on the highway. His saving grace is the infamous phrase, “My mom said I could.”

At the end, the commercial brings us to the source of the chaos – a closed bedroom door, behind which his mother is quick to say “yes” to any ridiculous request the little boy can come up with. But we know why the door is closed, and we also know who those passionate “yeses” are really meant for. Oh yeah, it’s a condom commercial by the way.

The only problem I can see with this hilarious ad is that if I were a little boy, I’d wanna buy whatever was being advertised. If it meant I could fly a plane and get a tattoo at the age of ten, heck, I’d know what I’d be asking Santa for Christmas next year!

I found this ad in the Inspiration Room: http://theinspirationroom.com/daily/2006/hansaplast-condom-maman/

Get inspired y’all.

Interact With The Consumer By…Pushing Them Away?

Interact With The Consumer By...Pushing Them Away?

While we all adore the well-known Got Milk campaign created by Goodby Silverstein (http://goodbysilverstein.com/), these ads created for Meiji instigate laughter and perhaps surprise among consumers.

These interactive advertisements are demonstrating the effects of drinking milk regularly: 1. You will become stronger and 2. You might turn into a Sumo Wrestler.

We’ve all been there before, attempting to open an unnecessarily heavy door in front of curious onlookers, in which case you immediately give a determined heave or shove and hurry away. This time, it will look like someone is pushing back, perhaps making you feel a little better about it, while simultaneously reminding you to drink Meiji’s milk

So drink up fellow door-pushers! Lest you get caught weak-handed again.

Weekly Writing Challenge: My Boy

My Boy

All the lies, I forgot

All the hate, I forget

Just wanting so badly for something to happen

That I replace your words with “Oh no, this is what he meant”

It’s hard knowing, but then not knowing that the person you love,

The person you gave up everything for, has left you nothing but poor

And not in the sense of money or dollars

But your heart is now empty, emptier than it was before,

Before you had this “love”

Before you fell down this well that left you broken and sullen,

This well that slowly but surely turned into Hell

But yet, I cannot regret the time that we spent,

The memories I do not forget

Because from you I learned,

I learned that a real man is not easily found

That little boys are running all around

Trying to find something or someone

To hold on to just so they can let them go,

Because every tear shed for them…

Just blame it on the estrogen

But they bathe in those tears that burned your eyes,

They practice until they can not only speak but preach their lies.

Its like, if someone cries for you, whose heart sighs for you,

Then you are bigger and better and stronger and greater,

But in true reality, My Boy, you are just another hater

Why spread hate, why encourage what’s wrong in this world?

Its like an infection, but we need to take this in a NEW direction—

Love is where we need to be

But not the love where you let who you are, cease to be

But the love that allows you to grow and forever continue your flow

As not two but as one,

For you are now experiencing a love that is worth knowing

And guess what, as for his affection,

This man is not afraid of showing

His love for you because it is so good

This is the man that I am searching for,

The man for me

No more boys

No more, girls are toys

No more, of what could be

Find out more about the Weekly Writing Challenge here.