My Whitespace

My whitespace will be our interface;

A point where we can meet and interact

Now, of course, that’s not yet a fact

But you will see that my whitespace

Exists in the lack of clutter –

I stay out of the gutter and my work is clean

But to the point so as not to disjoint

From the consumer but grasp their attention

And leave them with a lasting impression

I will do this by utilizing …

The copy that’s clear and concise

The words that have power and might

The pathos that will hold you in a vise

The humor that will hit you just right

The original content

The slogan you swear is heaven sent

The love of writing

The desire to connect

The truth you can’t deflect

The way my words create a Doppler effect

With the apparent frequency I can make your emotions

Alter depending on one’s devotion

To understanding the difference between

What’s between the lines

And what’s an outright lie

It’s the truth that sets me aside

And don’t worry my talent you won’t have to ration

It flows freely and keenly, no shock ads or old fads

I’ll leave that to the weak of passion.

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