Month: November 2014

Prius: You Are What You Buy

The brands that we chose to buy, wear, use, drive — they all say something about who we are as people. If someone were to compile a list of brands from all of the T-shirts, shoes, plates, jewelry, makeup, and glasses that you own, they could say something about who you are, or, at the very least, who they perceive you to be based on these items; these items that you wear, drive, and smell like every single day.

Toyota took this understanding,  that we buy certain brands because we want them to speak for us, and applied it to their 2015 commercial. People want human connection, they want to be understood. Because we cannot explain every detail of ourselves, not unlike stereotypes, we use brands to summarize our beliefs, values and opinions for us; who we are at a glance.

It’s obvious that Prius is synonymous with Green, Eco-friendly, etc. Instead of saying how pro-environment this brand is, they show us through a useful example, suggesting an environmentally friendly way to do something as common and relatable as washing a car. Working with the pathos effect to appeal to consumers, the ad quickly centers on a young boy waiting on the rain to wash the car. Our hearts, as viewers, go out to this precious child, this idea of the next generation caring more about the environment — it implies that the future, as we often hear, is in sustainability; it implies that the future is Prius.

Prius: “There’s a way to do things, and a way to do things even better.”

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My Whitespace

My whitespace will be our interface;

A point where we can meet and interact

Now, of course, that’s not yet a fact

But you will see that my whitespace

Exists in the lack of clutter –

I stay out of the gutter and my work is clean

But to the point so as not to disjoint

From the consumer but grasp their attention

And leave them with a lasting impression

I will do this by utilizing …

The copy that’s clear and concise

The words that have power and might

The pathos that will hold you in a vise

The humor that will hit you just right

The original content

The slogan you swear is heaven sent

The love of writing

The desire to connect

The truth you can’t deflect

The way my words create a Doppler effect

With the apparent frequency I can make your emotions

Alter depending on one’s devotion

To understanding the difference between

What’s between the lines

And what’s an outright lie

It’s the truth that sets me aside

And don’t worry my talent you won’t have to ration

It flows freely and keenly, no shock ads or old fads

I’ll leave that to the weak of passion.