Thai Ad: Pathos At Its Best

This is a fairly lengthy advertisement, but bear with me, it’s worth it! So take a seat, grab a box of tissues, and prepare to be moved.

Okay, now that you’re situated, let’s chat…

This advert makes the viewer contemplate relationships in their own lives they may have taken for granted, people they may have resented for the wrong reasons, and negative attitudes that may have lead to less than positive results.

It taps into the viewers’ emotions by conveying an impactful, tragic story about a single father and a daughter, who is struggling with her father’s disability both on the inside and out.

What makes this ad so relatable is the atmosphere in which it is depicted. The every-day situations that unfold into a story of love, hardship, and sacrifice, make it memorable to the consumer.

We seem to forget that this is an ad at all, until the close when the viewer is reminded to purchase life insurance, and purchase life insurance they will!

I found this ad on Buzzfeed, surprise surprise: http://www.buzzfeed.com/jarry/12-commercials-guaranteed-to-make-you-cry-ev1n

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s