Interact With The Consumer By…Pushing Them Away?

Interact With The Consumer By...Pushing Them Away?

While we all adore the well-known Got Milk campaign created by Goodby Silverstein (, these ads created for Meiji instigate laughter and perhaps surprise among consumers.

These interactive advertisements are demonstrating the effects of drinking milk regularly: 1. You will become stronger and 2. You might turn into a Sumo Wrestler.

We’ve all been there before, attempting to open an unnecessarily heavy door in front of curious onlookers, in which case you immediately give a determined heave or shove and hurry away. This time, it will look like someone is pushing back, perhaps making you feel a little better about it, while simultaneously reminding you to drink Meiji’s milk

So drink up fellow door-pushers! Lest you get caught weak-handed again.



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