If you didn’t know it already, this commercial is set to the tune of “If You’re Happy and You Know It”– a classic childhood favorite. The actors tap the bottom of the Ketchup bottles, creating a beat to match the tune of the song. Like the recent Kit Kat ads (http://www.youtube.com/watch?v=uSfV3ZDvadw), this ad has potential to become a well recognized ad of influence. Talk about creating brand personality!
Of course, as the settings change to different scenes, the tone remains happy and even humorous, when a grandma gets to the bottom of a Heinz bottle and it coincidentally makes a sound that is…also a childhood favorite.
You’re wondering what Ketchup I’m going to buy next time I’m venturing through my neighborhood Kroger…Since I can’t get the rhythmic tapping or that song out of my head, a Heinz bottle will most definitely be rolling around in my cart.
Happy Super Bowl Sunday 2014!!!