Super Bowl Ad: Heinz is Happy and We Know It!

If you didn’t know it already, this commercial is set to the tune of “If You’re Happy and You Know It”– a classic childhood favorite. The actors tap the bottom of the Ketchup bottles, creating a beat to match the tune of the song. Like the recent Kit Kat ads (, this ad has potential to become a well recognized ad of influence. Talk about creating brand personality!

Of course, as the settings change to different scenes, the tone remains happy and even humorous, when a grandma gets to the bottom of a Heinz bottle and it coincidentally makes a sound that is…also a childhood favorite.

You’re wondering what Ketchup I’m going to buy next time I’m venturing through my neighborhood Kroger…Since I can’t get the rhythmic tapping or that song out of my head, a Heinz bottle will most definitely be rolling around in my cart.

Happy Super Bowl Sunday 2014!!!


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