Month: February 2014

Thai Ad: Pathos At Its Best

This is a fairly lengthy advertisement, but bear with me, it’s worth it! So take a seat, grab a box of tissues, and prepare to be moved.

Okay, now that you’re situated, let’s chat…

This advert makes the viewer contemplate relationships in their own lives they may have taken for granted, people they may have resented for the wrong reasons, and negative attitudes that may have lead to less than positive results.

It taps into the viewers’ emotions by conveying an impactful, tragic story about a single father and a daughter, who is struggling with her father’s disability both on the inside and out.

What makes this ad so relatable is the atmosphere in which it is depicted. The every-day situations that unfold into a story of love, hardship, and sacrifice, make it memorable to the consumer.

We seem to forget that this is an ad at all, until the close when the viewer is reminded to purchase life insurance, and purchase life insurance they will!

I found this ad on Buzzfeed, surprise surprise: http://www.buzzfeed.com/jarry/12-commercials-guaranteed-to-make-you-cry-ev1n

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Open to Interpretation…? Maybe not.

Open to Interpretation..? Maybe not.

Finally, a piece of art I can wrap my head around – a white socialite perched atop a chair consisting of a naked black female and a cushion. Sounds comfy.

Of course, this photo isn’t’ just great because of the fact that the “chair” is a black woman, but that it’s a woman period. I’m not too keen on feminism anyway, so who cares if this picture is working to disintegrate all of the progress women as a gender have made over the past century and a half. Not only does this woman have the privilege of being used as an object, but her abuser is indeed a white woman. Go girl power!

Disclaimer: This is obviously sarcasm. I do not support the use of human beings as chairs, couches, beds, or tables.

Join the movement, don’t become a piece of furniture.

Banned Ad: “My Mom Said I Could”

The word “yes” is taken just slightly out of context here, when a little boy gets permission to do pretty much whatever he wants, from eating ice cream in class to driving a convertible on the highway. His saving grace is the infamous phrase, “My mom said I could.”

At the end, the commercial brings us to the source of the chaos – a closed bedroom door, behind which his mother is quick to say “yes” to any ridiculous request the little boy can come up with. But we know why the door is closed, and we also know who those passionate “yeses” are really meant for. Oh yeah, it’s a condom commercial by the way.

The only problem I can see with this hilarious ad is that if I were a little boy, I’d wanna buy whatever was being advertised. If it meant I could fly a plane and get a tattoo at the age of ten, heck, I’d know what I’d be asking Santa for Christmas next year!

I found this ad in the Inspiration Room: http://theinspirationroom.com/daily/2006/hansaplast-condom-maman/

Get inspired y’all.

Interact With The Consumer By…Pushing Them Away?

Interact With The Consumer By...Pushing Them Away?

While we all adore the well-known Got Milk campaign created by Goodby Silverstein (http://goodbysilverstein.com/), these ads created for Meiji instigate laughter and perhaps surprise among consumers.

These interactive advertisements are demonstrating the effects of drinking milk regularly: 1. You will become stronger and 2. You might turn into a Sumo Wrestler.

We’ve all been there before, attempting to open an unnecessarily heavy door in front of curious onlookers, in which case you immediately give a determined heave or shove and hurry away. This time, it will look like someone is pushing back, perhaps making you feel a little better about it, while simultaneously reminding you to drink Meiji’s milk

So drink up fellow door-pushers! Lest you get caught weak-handed again.

Weekly Writing Challenge: My Boy

My Boy

All the lies, I forgot

All the hate, I forget

Just wanting so badly for something to happen

That I replace your words with “Oh no, this is what he meant”

It’s hard knowing, but then not knowing that the person you love,

The person you gave up everything for, has left you nothing but poor

And not in the sense of money or dollars

But your heart is now empty, emptier than it was before,

Before you had this “love”

Before you fell down this well that left you broken and sullen,

This well that slowly but surely turned into Hell

But yet, I cannot regret the time that we spent,

The memories I do not forget

Because from you I learned,

I learned that a real man is not easily found

That little boys are running all around

Trying to find something or someone

To hold on to just so they can let them go,

Because every tear shed for them…

Just blame it on the estrogen

But they bathe in those tears that burned your eyes,

They practice until they can not only speak but preach their lies.

Its like, if someone cries for you, whose heart sighs for you,

Then you are bigger and better and stronger and greater,

But in true reality, My Boy, you are just another hater

Why spread hate, why encourage what’s wrong in this world?

Its like an infection, but we need to take this in a NEW direction—

Love is where we need to be

But not the love where you let who you are, cease to be

But the love that allows you to grow and forever continue your flow

As not two but as one,

For you are now experiencing a love that is worth knowing

And guess what, as for his affection,

This man is not afraid of showing

His love for you because it is so good

This is the man that I am searching for,

The man for me

No more boys

No more, girls are toys

No more, of what could be

Find out more about the Weekly Writing Challenge here.

Super Bowl Ad: Heinz is Happy and We Know It!

If you didn’t know it already, this commercial is set to the tune of “If You’re Happy and You Know It”– a classic childhood favorite. The actors tap the bottom of the Ketchup bottles, creating a beat to match the tune of the song. Like the recent Kit Kat ads (http://www.youtube.com/watch?v=uSfV3ZDvadw), this ad has potential to become a well recognized ad of influence. Talk about creating brand personality!

Of course, as the settings change to different scenes, the tone remains happy and even humorous, when a grandma gets to the bottom of a Heinz bottle and it coincidentally makes a sound that is…also a childhood favorite.

You’re wondering what Ketchup I’m going to buy next time I’m venturing through my neighborhood Kroger…Since I can’t get the rhythmic tapping or that song out of my head, a Heinz bottle will most definitely be rolling around in my cart.

Happy Super Bowl Sunday 2014!!!

It’s a Caaar Ad

Life is hard. Like, really, really hard. I get it, it has to be. But that won’t stop me from occasionally (frequently) bitching about it.

To combat life’s struggles, we need a LOT of booze, friends, and laughs. This ad I found on http://indianautosblog.com/, greets its viewers with a bit of humor when they’re probably expecting a bland commercial break. And while I’m not sure exactly how politically correct it is to use the Indian accent in this context, it sure is entertaining!