Kickstarting Old Spice’s 2010 ad campaign, this commercial offers an exciting, entertaining performance that keeps its viewers from reaching for the remote. The constantly changing background creates contrast and tension, which ensures a firm grasp on viewers’ interest. With similar effect, the speaker addresses his female audience with short syntax and fast dialogue that is delivered in a bold, masculine voice. This ad communicates to women that, while their man will never be able to emulate the marvelous human being depicted in the video, they can at least have him smell just as great!
Men respect his demeanor and women…well let’s just say they won’t be purchasing competing brands anytime soon. With diamonds and tickets to “That thing you love,” we’re pretty much sold.